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Let's get VisABLE

Leonard Cheshire has launched an innovative project, called VisABLE, to get disabled people into the heart of companies' marketing campaigns.

In partnership with a number of other organisations and with the backing of the Government's advisory body, the National Disability Council, VisABLE aims to get large companies to include disabled models and actors in their mainstream advertising and promotional campaigns.

Evidence from the USA suggests that using disabled models as actors in promotional campaigns can increase sales and makes customers more loyal to those companies. This was backed up by research we commissioned.

When asked whether seeing disabled people in adverts would put them off buying a product, 80 percent of those responding disagreed. And 70 percent said they wouldn't assume that disabled people would only be advertising disability specific products.

Photo:- Shannon Murray, a wheelchair user who's modelled for a number of companies.

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Telephone:- 01691 718303 or 01691 718939 - Fax:- 01691 718042

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Every effort has been made to ensure that the information provided in this website is correct. Leonard Cheshire cannot, however, accept responsibility for any losses sustained as a result of any omission or inaccuracy.